Miranda Kerr Is the New Face of Almay

Almay is building on its decades‑long commitment to skin‑friendly makeup with a rebrand featuring modern packaging, evolved design language and model, entrepreneur and wellness advocate Miranda Kerr as the face.

“I’m very intentional about the brands I partner with,” said Kerr. “What resonated with me about Almay is its commitment to clean beauty, alongside its long-standing focus on gentle, breathable formulas. It’s a brand people have trusted for many years, and I love that it’s clean and dermatologist tested.”

Erika Woods, senior vice president of mass marketing at Revlon, called the move an evolution that brings skin‑first legacy into a more contemporary beauty space – “one rooted in performance, transparency and ingredient simplicity.” Kerr, officials said, reflects the effortless, ingredient-conscious approach to beauty that has long defined Almay.

Almay’s new campaign, “Clean Makeup That Thinks It’s Skincare” highlights its long‑standing belief that makeup should care for skin as much as it enhances it, per officials. As the face of this next chapter, the brand says Kerr brings a modern, naturally radiant perspective that aligns with Almay’s vision of effortless beauty.

The Lineup

Clear Complexion Foundation & Concealer ($17.59, $12.59) feature the same trusted formulas and key ingredient, salicylic acid, providing breathable coverage for blemish-prone skin.

Length & Lift Mascara ($11.59) features plant-based brush fibers and a lash conditioning complex to deliver lifted and defined lashes while remaining suitable for sensitive eyes and contact lens wearers. The formula comes in a sleek, monochromatic tube made from environmentally conscious packaging partially made from post-consumer recycled materials in a modern design.

Oil Free Micellar Eye Makeup Remover Pads ($7.59, 80 count, $11.59, 120 count) are oil-free micellar pads that gently remove eye makeup, made from 100% plant-based fibers and suitable for sensitive eyes, now in newly designed packaging.

Products featuring the updated packaging will roll out throughout 2026, and will be available on Amazon, Almay.com and most major retailers, including Target and Walmart.